Leeds Pay Per Click (PPC) Experts

Let ATP Online manage your Pay Per Click campaigns and improve your keyword position, reduce your cost per click and improve conversion rates.

ATP online is a newly formed part of the leeds based advertising company ATP Advertising. ATP online is lead by Online Marketing Consultant Lee Stovin who has over 10 years experiance in the area of online marketing and over 5 years experiance managing PPC campaigns.

We can reduce the cost of your Pay Per Click expenditure, giving you more clicks for your money.

Pay Per Click (PPC) enables you to ‘buy’ a listing for your site at the top of search engine results. The most popular PPC search engine schemes are Google Adwords (servicing Google, AOL and AskJeeves), Yahoo! Search Marketing and Microsoft adCenter.

PPC is paid advertising, however, it is not a straightforward auction. Various factors work together to determine how high up your advert will appear in the search engine list and how successful your PPC campaign will be. How much you are willing to pay for each click is only one part. Other key factors include target page relevance and Click Through Rate (CTR). Your click through rate is the percentage of people who see a page and click on your ad. Google rewards you for a high Click Through Rate because it means that your ad is more relevant. The secret to getting a high Click Through Rate is hidden within your Google campaign. It's the ability that Google offers for you to test two ads together. The aim of the game is to be continually trying to beat your best performing ad.

ATP’s approach to a PPC campaign focuses on conversions, whether that means new visitors, sales or data capture, and achieving an agreed level of what a client is prepared to pay for each conversion ie. the Cost Per Acquisition (CPA). However, our expertise and Pay Per Click strategy also means that we can reduce the PPC cost that you would be charged elsewhere. Over time, for example, you could end up with a Click Through Rate which is two or three times that of your competitors – this could mean you paying half or a third of what they're having to pay for each click!

Our campaigns involve an on-going process of regular testing, measuring and optimisation to ensure that CPA targets are being met and improved. As part of this process, we can create and test different versions of keyword optimised landing pages in order to identify which versions of web pages converts sales most successfully.

We begin by selecting the best and most relevant keywords that describe your product or service. This comes from an in-depth analysis of your site, your competitors’ sites, research from Google Analytics and any previous Adwords campaigns.

We write successful PPC adverts based on your keywords and themes, which are designed to achieve the highest click through rates possible. During the campaign, each keyword, ad group and advert is monitored for its performance and different variations are tested. The advanced keyword strategies that we use are known by less than 1% of business professionals!

Throughout your campaign, we will manage your keyword bidding and ensure your keyword prices are the most competitive. 

We ensure that the web site’s landing pages are specific to the keywords being targeted and are, therefore, as effective as possible. This is vital for quality score and ad ranking.

We use a range of tools to test different versions of your site pages, in order to see which achieve a higher conversion. This conversion rate optimisation works by running several versions of the same web page concurrently and monitoring which version performs better.

Our campaign management involves on-going conversion tracking. We evaluate the actual Cost Per Acquisition (CPA) and compare this to your desired CPA, so that we can measure and improve the effectiveness of the Pay Per Click campaign.